Google AdWords

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Google AdWords was founded on January 1, 2000 by Google.

Network Type

Google AdWords uses a PPC, CPC and CPM network. The minimum CPC varies.


Google AdWords charges $5 to open an account. Management is free for the first three months.

Ad Types

Google AdWords provides Display Ads. The ads take the form of a short text ad that includes a title line, two short descriptive lines, and a URL link to a website or webpage.


Google AdWords provides payment only when site visitors click on the ads.

Ad Service and Keyword Match Options

Google AdSense’s ad services is largely focused on keywords. They offer the following keyword match options:

Broad Match – reaches the most users by showing your ad whenever you keyword is searched. Negative Match – prevents your ad from showing when a word or phrase you specify is searched.

AdWords Free Tool

Google AdWords provides a free tool that automatically generates banners based on one of your existing text ads.

name value
AdFormats The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.[1]
AdService Largely focused on keywords[2]
AdTypes Display Ads[2]
AdwordsFreeTool Automatically generates banners based on one of your existing text ads[3]
AdwordsIntegrtation YouTube[3]
Cost to open an account $5[5]
FoundedOn October 23, 2000[8]
FoundedOn#2 January 1, 2000[7]
Headquarters Mountain View, California[8]
Instagram None[10]
LinkedIn None[10]
ManagementFees Free for three months[3]
MinimumCPC Various[5]
NetworkType PPC[5]
NetworkType#2 CPC[2]
NetworkType#3 PPC[1]
NetworkType#4 PPC, CPC and CPM[11]
NetworkType#5 CPC and CPT[7]
Offices Ann Arbor, Michigan[8]
Offices#2 New York[8]
Owner Google[7]
Payment Only pay when people click the ads[2]
pageOnAdAge None[10]
pageOnAdBalance None[10]
pageOnFreebase None[10]
pageOnMonetizePros None[10]
pageOniMediaConnection None[10]
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  2. "What is AdWords (Google AdWords)? A Technology Word Definition From". Retrieved 10/29/2015. 
  3. "10 Things Nobody Tells You About Google AdWords". Retrieved 10/29/2015. 
  4. "Inside AdWords". Retrieved 20150306. 
  5. "Google AdWords Pay Per Click Search Engine Review - Overture vs Google AdWords". Retrieved 10/29/2015. 
  6. "Google AdWords | Facebook". Retrieved 20150306. 
  7. "Google AdWords | CrunchBase". Retrieved 10/29/2015. 
  8. "AdWords - Wikipedia, the free encyclopedia". Retrieved 20150306. 
  9. "Google Ads - Google+". Retrieved 20150306. 
  10. "Research as of". Retrieved 20150306. 
  11. "What is Google AdWords and how does it work? | Econsultancy". Retrieved 10/29/2015. 
  12. "Google AdWords (@adwords) | Twitter". Retrieved 20150306. 
  13. "Google AdWords | Google (PPC) Pay-Per-Click Online Advertising". Retrieved 20150306. 
  14. "Google AdWords 10 - YouTube". Retrieved 20150306. 
  15. "AdWords | Adweek". Retrieved 20150306. 
  16. "Google AdWords | CrunchBase". Retrieved 20150306.