Banner Ad Networks and Online Advertising
Online advertising is one of the most effective ways of increasing impressions to your banner
ads. When your graphics design team creates advertisements for you, consider signing up to
a number of popular ad networks in your niche to increase exposure to your website. These
web ads have been shown to be very effective in bringing in hits to your website and ultimately
increasing your bottom line.
Another great advantage of participating in banner ad networks, is that people start spreading
links and information about your products and services amongst their own social networks on
sites such as Facebook and Google+. Online advertising is best purchased on websites that are
close to your own business model. The best place to look for ad networks opportunities is in
the blogs, magazines and review sites that write about the industry and the services that you are
providing.
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Online Advertising and Web Ads Basics
If you’re interested in selling your services over the Internet, then one of the best ways that you
can drive traffic to your website is through a variety of online advertising options. The most
popular of these are banner ads, which you can purchase at a variety of popular websites that are
related to your niche. You can hire a graphic designer to create a banner advertisement for you
and then purchase an advertising option at a website such as Facebook, Google, Bing or Yahoo
and your ad will go into their networks and will appear in people’s browsers all over the world
when they make related searches.
This type of advertising has been shown to greatly increase the chances of new customers visiting
your website. When you sign up for one of these web ads services, then you become a member
of a variety of banner ad networks that share your information amongst them, greatly increasing
your exposure.
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Chitika CPC Ad Network Info Added
Hey. I wrote up some noise about the Chitika advertising network.
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CPC Text Ad Network Added. Hooray.
AdKnowledge ad network write-up right here (formerly Hydra Networks, acquired MIVA)
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Ad Network Added
Casale Media banner ad network added here
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Small List of Banner Ad Networks
Banner ad networks are go-betweens for those who want to sell advertising and those who to publish advertising online. They help get advertisements placed, track the sales (clicks), and do most of the work for the client who has very little control, if any, over where their ads are placed. Banner ad networks serve up ads so web nerds make money.
Here’s a few:
- AdSense: This is the online advertising company run by Google Inc. It was released in June of 2003 and it accounts for the majority of Google’s revenue. AdSense was originally created by Oingo, Inc, from Los Angeles and they designed the algorithm that AdSense now uses. Oingo, Inc. was changed to Applied Semantics and was purchased by Google in 2003 for $102 million.
- ValueClick: This is an online company that has been creating online advertising for over 10 years. Just recently, ValueClick has acquired Dotomi, which was a data-provider to the online ad industry. ValueClick also recently Greystripe, a mobile advertising network. ValueClick also provides shopping cart solutions for web publishers.
- Amazon Associates: Retail giant, Amazon.com, offers an easy-to-use banner ad network. They offer publishers and retailers promotions at special shopping times. They offer advertising on the Kindle tablet, too. AmazonAssociates also offers widgets as an option for those wanting to highlight their products but may not have room for large banner ads.
- Microsoft Ad Solutions: Those choosing Microsoft Ad Solutions can place ads on TV, PC, and mobile screens. The Microsoft Media Network offers more places for banner advertising networks than most others banner networks. Microsoft Ad Solutions partners with many advertising clubs and foundationsl like ThinkLA, Advertising Club, and 212 Interactive Advertisting Club, to stay current with advertising.
- Majon International: This company has been in business since 1995, offering banner ad networks in four sizes: 468×60, 300×250, 728×90 and 120×600. They offer advertisers forty-four target categories for displaying their ads. Majon Internation is accredited with the Better Business Bureau and also offers many different branding and marketing services.
- BannerSpace: This Internet banner ad network is launching a new service called AreaPoint which will use geographic targeting to bring your ads to the people near you. Their banner advertising networks cover hundreds of online publishers. They purchase unsold inventory from other banner ad networks to give discount rates to those who want to advertise. BannerSpace has been serving Internet advertisers since 1998.
- Adnetik: Adnetik uses what they call “Audience Investment Management” (AIM) to help their advertisers get the most out of their money. They customize the banner ad network to get the best audience for each ad. This company is active marketing in Latino communities. The company is run by advertising veterans with excellent education. They have helped companies increase revenue by over twenty percent. They have worked with companies from the automotive industry, financial service industry, online groceries, insurance industry, and retail industry by working with behavioral, psychographic, and geographic targeting.
Companies looking to get involved in a banner ad network just need to look to these companies for inspiration and added revenue. Banner advertising networks can help online businesses and brick-and-mortar businesses make more money with very little effort.
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Simple List of Online Advertising Methods
These guys’ article on website advertising has a nice brain-straightening list of the dominant online advertising and promotion methods. Banner advertising and affiliate marketing obviously make the list, but for success and great justice, web publishers need the whole ball of wax. Follow the link for the complete list.
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Web Advertising Guide #1
Web advertising consultants simplify the process of understanding and profiting from advertising on the web. A good consultant understands the total cost of advertising on the web, the various web advertising services, and the various methods and techniques to maximize your online marketing.
When learning about website advertising, it’s useful to determine which category you fall into:
A) Website publisher/owner looking to earn money from ads on your own site, displayed in various banner ad sizes next to your content.
B) Website publisher/owner looking to bring traffic to your site and then sell products or services to the incoming visitors.
While any good web advertising consultant will be able to handle either scenario, your own research will go more smoothly if you understand that the web advertising methods you’ll use are largely dependent on the advertising strategy you choose. In other words, the correct web advertising techniques to use are based largely on whether you’re looking for small business web advertising (category B) or, in some cases, PPC advertising for publishers (category A).
Here’s a short list of web advertising consultants that will help you and your small business navigate the world of website advertising and online marketing.
Wadvertise.com
Their site copy is pretty generic, but they’ve got a good-looking portfolio, work on a flat fee basis and have actual live humans to talk to. Most importanly, they’ve already proven their SEO skills: they rank #1 for “website advertising consultants”.
TenGoldenRules.com
Run by frequent conference speaker and founding member of the South Florida Interactive Marketing Association, Jay Berkowitz and Ten Golden Rules focuses on helping websites gain quality inbound traffic and convert those visitors into long-term customers (scenario B, above). Jay offers a free web advertising consultation and, among other resources, a list of web advertising companies he works with.
Israel Rothman (Uplog.com)
Israel and his motley crew of experts have a strong focus on social media (a hugely important web advertising trend) as well as experience with how web advertising works for the real estate market. Check out their web 2.0 advertising blog for a ready-made, pre-optimized $179 web advertising blog tailored for online marketing in the real estate arena.
TheClickDepot.com
With a long list of clients and offices in North Carolina and Florida, this full-service web advertising firm offers expertise in several types of web advertising: ppc advertising for publishers, mobile website design and local search. Free consulations are offered as well.
HTPcompany.com
HTP has a sharp design sense combined with experience with various advertising web services. PPC banner advertising (as well as pay per click text advertising) seems to be their focus. Run by long-time online marketer Tom Forrest out of California, HTP seems well-versed in web advertising methods suited for technology firms.
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