Web advertising consultants simplify the process of understanding and profiting from advertising on the web. A good consultant understands the total cost of advertising on the web, the various web advertising services, and the various methods and techniques to maximize your online marketing.
When learning about website advertising, it’s useful to determine which category you fall into:
A) Website publisher/owner looking to earn money from ads on your own site, displayed in various banner ad sizes next to your content.
B) Website publisher/owner looking to bring traffic to your site and then sell products or services to the incoming visitors.
While any good web advertising consultant will be able to handle either scenario, your own research will go more smoothly if you understand that the web advertising methods you’ll use are largely dependent on the advertising strategy you choose. In other words, the correct web advertising techniques to use are based largely on whether you’re looking for small business web advertising (category B) or, in some cases, PPC advertising for publishers (category A).
Here’s a short list of web advertising consultants that will help you and your small business navigate the world of website advertising and online marketing.
Their site copy is pretty generic, but they’ve got a good-looking portfolio, work on a flat fee basis and have actual live humans to talk to. Most importanly, they’ve already proven their SEO skills: they rank #1 for “website advertising consultants”.
Run by frequent conference speaker and founding member of the South Florida Interactive Marketing Association, Jay Berkowitz and Ten Golden Rules focuses on helping websites gain quality inbound traffic and convert those visitors into long-term customers (scenario B, above). Jay offers a free web advertising consultation and, among other resources, a list of web advertising companies he works with.
Israel Rothman (Uplog.com)
Israel and his motley crew of experts have a strong focus on social media (a hugely important web advertising trend) as well as experience with how web advertising works for the real estate market. Check out their web 2.0 advertising blog for a ready-made, pre-optimized $179 web advertising blog tailored for online marketing in the real estate arena.
With a long list of clients and offices in North Carolina and Florida, this full-service web advertising firm offers expertise in several types of web advertising: ppc advertising for publishers, mobile website design and local search. Free consulations are offered as well.
HTP has a sharp design sense combined with experience with various advertising web services. PPC banner advertising (as well as pay per click text advertising) seems to be their focus. Run by long-time online marketer Tom Forrest out of California, HTP seems well-versed in web advertising methods suited for technology firms.